Battle & Bounce » Uncategorized

admin — Thu, 15 Oct 2009 17:52:25 +0000

MANAGEMENT

admin — Thu, 08 Oct 2009 19:38:00 +0000

Jannick Blaksmark / Managing Director / jannick@battleandbounce.com / (+45) 4061 3211
Managing Director of the brand positioning agency Battle & Bounce. Before Battle & Bounce, Blaksmark has acted as Nordic Publishing Manager at the viral media agency GoViral, Head of Communication at Artiscope Music and Communication and Communication Consultant and Manager in several music and cultural institutions, including internationally renowned convert venue VEGA. Blaksmark holds a Master of Arts degree in Business Studies & Communications.
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CONTACT

admin — Thu, 08 Oct 2009 19:20:40 +0000

Contact / General info / management / development

General info – products, sales, company, press and other – contact: info@battleandbounce.com

Managenment – contact: Jannick Blaksmark, / (+45) 4061 3211 / jannick@battleandbounce.com

Development – technical issues regarding SatSites, BPS and other – contact: Kasper Bergholt kasper@battleandbounce.com

Vis stort kort

If you have other comments to the team at Battle & Bounce, you can use the contact form below –

BATTLE & BOUNCE

admin — Mon, 28 Sep 2009 17:55:21 +0000

Enthusiastic approach / distinguish / differentiate / position / scientific / methododical / online media
Battle & Bounce is a young creative promotion and positioning agency that has emerged from the online and offline media landscape. By redefining and implementing concepts and tools within the fields of positioning, media integration and social media marketing, we help businesses distinguish, differentiate and position themselves.

Battle & Bounce’s enthusiastic and innovative approach delivers intelligent traffic that converts and builds brand awareness at the same time.

‘We Battle & Bounce’

ABOUT BATTLE & BOUNCE

admin — Fri, 25 Sep 2009 15:00:57 +0000

Positioning approach / distinguish / social media marketing / position / content / media integration
Battle & Bounce is a new promotion and positioning agency that redefines and integrates concepts and tools within the fields of positioning, media integration and social media marketing. Driven by enthusiasm, energy and a fundamental belief in quality content, we help businesses position, distinguish and differentiate themselves online and offline.

Today’s media landscape is characterized by clutter. Alternative methods are the key to reach and engage consumers, users and producers. Battle & Bounce offers contextual brand support based on creative and relevant content that is strategically constructed to satisfy human as well as machine. At the centre of our positioning work are dialogical universes of satellite sites, which we call SatSites.

Read the first Battle & Bounce press release (press release in Danish) to get an executive summary of Battle & Bounce’s
key qualifications.

Contact Battle & Bounce

Management Battle & Bounce

Battle & Bounce Personel

Battle & bounce Media

Battle & Bounce at Twitter
Battle & Bounce at Facebook Group

CREATIVE PARTNERS & CLIENTS

admin — Thu, 24 Sep 2009 16:53:38 +0000

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Søren Buhl (Fundraiser FKN) about working with Battle & Bounce (in Danish):
“ville bare lige understrege den gode følelse jeg har i maven med B&B – og fortælle at den proffe måde I har leveret på gennem hele processen gør, at jeg ser jer som en naturlig del i udviklingen af kommende – og forhåbentligt mindre komplekse – kampagner!“

Morten Kistrup (Lead singer) about working with Battle & Bounce(in Danish):
“Jeg er simpelthen så glad for jeres arbejde. Det er gennemført, flot og effektivt. Tak – igen!”

DANSK RESUMÈ

admin — Wed, 23 Sep 2009 15:04:35 +0000

Kreativ brandpositionering / intelligent trafik / kontekstuelle medier / sociale medier / søgemaskineoptimering
battle & bounce er et positioneringsbureau, der med afsæt i nyere online medier – herunder sociale medier, virale værktøjer og dialogiske platforme – udvikler kampagner og selvstændige medieplatforme, som faciliterer meningsfulde møder mellem brugere og brands.

Med entusiasme, overskud og en fundamental tro på det gode indhold arbejder vi fokuseret og kvalitativt med at positionere og synliggøre brands på nettet. Vi kalder det kreativ brandpositoniering.

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Intelligent trafik – der konverterer
Ved at ramme de rigtige mennesker på det rigtige tidspunkt faciliterer vi et produktivt møde mellem udbyder og forbruger. Vi kalder det intelligent trafik.

Sociale medier & medieintegration
Battle & Bounce er specialister i at samtænke social media marketing-tiltag med traditionel offline PR og markedsfoering.

Søgemaskineoptimering
Vores indhold er strategisk konstrueret til at læses lige vel af mennesker og (søge)maskiner.Vores unikke Brand Positioning System leder til høje placeringer med deraf følgende trafik.

Høj return on investment (ROI)
I modsætning til omkostningsfulde push-kampagner (fx bannermarkedsføring), der ofte har en lav ROI og ofte en lav
konverteringsgrad, arbejder vi med langsigtede strategier, hvor vi over en længere kampagneperiode genererer god
kontekstuel trafik, der konverterer. I en samlet kampagneperiode er B&B-prisen på trafik yderst konkurrencedygtig med eksempelvis AdWords –og konverteringsraten ofte bedre.

Læs mere om brandpositionering & intelligent trafik

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WHAT?

admin — Tue, 22 Sep 2009 12:39:12 +0000

SatSites / microblogs / social bookmarking / blogs / wikis / creative and engaging campaign sites
SatSites are “online fishhooks” strategically positioned in the online media landscape. SatSites function as narrative modules that convey the right stories about our clients’ core brands. Concurrently, they generate intelligent traffic through content optimization of relevant words and phrases. SatSites are different in nature and cover a wide spectrum of services such as microblogs, social bookmarking services, campaign sites with creative and engaging content, blogs and wikis.

Examples of Campaign SatSites / wiki / blogs / creative campaign sites / bookmarks

Blog WIKI Website
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Microblogging/aggregator Campaign Site
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Goombay / Tema – Roskilde Festival 2010

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Brand Positioning System / strategically interconnected / powerful link building / interconnection

All SatSites are strategically interconnected, positioned and pushed through
the extensive Battle & Bounce Brand Positioning System.

The implementation of SatSites and the Brand Positioning System seen as
a whole is a powerful link building strategy that interconnects a wide range
of relevant and contextual websites.

Benefits:
Brand awareness // Traffic // Intelligent search engine optimization

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Examples of Battle & Bounce SatSites / core brand / aggregation / satsites / brand positioning

Wiki -
Pressemeddelelser musik

Blogs -
whywebattle / battleandbounce

Independent Media Platforms
Goombay.dk

HOW?

admin — Mon, 21 Sep 2009 11:41:52 +0000

Key features / intelligent traffic / contexutal media / social media / search engine optimization
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Brand positioning
Placement of unique, intelligent content (text, images, video, etc.) at relevant and contextual traffic points.

Search Engine Optimization
Contextual online content and Battle & Bounce’s unique Brand Positioning System ensure excellent search engine rankings for relevant words and phrases.

Intelligent traffic
Our objective is to locate and engage the right people at the right time. We call it intelligent traffic.

High ROI
In contrast to costly push campaigns, e.g. banner advertizing, which often have low ROI ratios and run the risk of generating traffic that doesn’t convert, we work with long-term strategies that generate intelligent, contextual, and, equally importantly, measurable traffic.

WHY?

admin — Sun, 20 Sep 2009 14:48:32 +0000

The Current Media Landscape / 182 millions / media clutter / core brand / differentiation / attention economy
At one time mono-medial advertising was enough. To brand, to market and to sell. Media channels are proliferating, and proliferation leads to clutter. The media fog grows thicker, and the penetration effect of the individual website/Core Brand diminishes rapidly as the total number of sites increases every day. In 2000, OCLC estimated that the Web consisted of 7 million unique websites. According to Netcraft, the total number of websites has now exceeded 182 millions – that’s a 2.600% increase!

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According to Netcraft, the number of websites nearly doubled from February to December 2008.

In order to break through this clutter and get the attention of the audience, organizations and businesses are forced to differentiate and position themselves in new and creative ways. Battle & Bounce offers contextual brand support based on creative and relevant content that is strategically constructed to satisfy human beings as well as machines. Our approach enables us to deliver intelligent traffic that converts and builds brand awareness at the same time.