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Kasper Bergholt / Head of Development & Creative Strategist / kasper@battleandbounce.com
Bergholt launched his first social media channel, Netlock BBS, in 1992.  Fast-forward: Part of the initial SWAT team that established IMT Labs / Spleak Media Networks (2004),  which was later acquired by Draper, Fisher & Juvertson and Danish Sunstone Capital.

Bergholt considers himself an academic turned pragmatist. He holds a Master of Arts degree (English, linguistics, semiotics) from the University of Copenhagen. In 2004, his alma mater awarded him the rare gold medal for his dissertation on Saussure, Peirce and Derrida. Extensive experience with product, project and people management.

Contact Battle & Bounce

Other Battle & Bounce personel

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We combine scientific backgrounds (from classic fields, such as linguistics and philosophy, to business studies, psychology, graphic design and communication studies) with pragmatic & hands-on methods.

General info – products, sales, company, press and other – contact: info@battleandbounce.com

Managenment – contact: Jannick Blaksmark, / (+45) 4061 3211 / jannick@battleandbounce.com

Development – technical issues regarding SatSites, BPS and other – contact: Kasper Bergholt kasper@battleandbounce.com

If you have other comments to the team at Battle & Bounce, you can use the contact form below –

Battle & Bounce’s enthusiastic and innovative approach delivers intelligent traffic that converts and builds brand awareness at the same time.

‘We Battle & Bounce’

Today’s  media landscape is characterized by clutter. Alternative methods are the key to reach and engage consumers, users and producers. Battle & Bounce offers contextual brand support based on creative and relevant content that is strategically constructed to satisfy human as well as machine. At the centre of our positioning work are dialogical universes of satellite sites, which we call SatSites.

Read the first Battle & Bounce press release (press release in Danish) to get an executive summary of Battle & Bounce’s
key qualifications.

Contact Battle & Bounce

Management Battle & Bounce

Battle & Bounce Personel

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Søren Buhl (Fundraiser FKN) about working with Battle & Bounce (in Danish):
“ville bare lige understrege den gode følelse jeg har i maven med B&B – og fortælle at den proffe måde I har leveret på gennem hele processen gør, at jeg ser jer som en naturlig del i udviklingen af kommende – og forhåbentligt mindre komplekse – kampagner!“

Morten Kistrup (Lead singer) about working with Battle & Bounce(in Danish):
“Jeg er simpelthen så glad for jeres arbejde. Det er gennemført, flot og effektivt. Tak – igen!”

Med entusiasme, overskud og en fundamental tro på det gode indhold arbejder vi  fokuseret og kvalitativt med at positionere og synliggøre brands på nettet. Vi kalder det kreativ brandpositoniering.

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Intelligent trafik – der konverterer
Ved at ramme de rigtige mennesker på det rigtige tidspunkt faciliterer vi et produktivt møde mellem udbyder og forbruger. Vi kalder det intelligent trafik.

Sociale medier & medieintegration
Battle & Bounce er specialister i at samtænke social media marketing-tiltag med traditionel offline PR og markedsfoering.

Søgemaskineoptimering
Vores indhold er strategisk konstrueret til at læses lige vel af mennesker og (søge)maskiner.Vores unikke Brand Positioning System leder til høje placeringer med deraf følgende trafik.

Høj return on investment (ROI)
I modsætning til omkostningsfulde push-kampagner (fx bannermarkedsføring), der ofte har en lav ROI og ofte en lav
konverteringsgrad, arbejder vi med langsigtede strategier, hvor vi over en længere kampagneperiode genererer god
kontekstuel trafik, der konverterer. I en samlet kampagneperiode er B&B-prisen på trafik yderst konkurrencedygtig med eksempelvis AdWords –og konverteringsraten ofte bedre.

Læs mere om brandpositionering & intelligent trafik

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Examples of Campaign SatSites / wiki  / blogs / creative campaign sites / bookmarks

Blog                                                           WIKI                                                       Website
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Microblogging/aggregator Campaign Site
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Brand Positioning System / strategically interconnected / powerful link building / interconnection

All SatSites are strategically interconnected, positioned and pushed through
the extensive Battle & Bounce Brand Positioning System.

The implementation of SatSites and the Brand Positioning System seen as
a whole is a powerful link building strategy that interconnects a wide range
of relevant and contextual websites.

Benefits:
Brand awareness // Traffic // Intelligent search engine optimization

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Examples of Battle & Bounce SatSites / core brand / aggregation / satsites / brand positioning

Wiki -
Battle & Bounce RSS / Branding / Branded Content / Brand Positioning / Core Brand / Indexing / SatSites / Semantic Web / Semiotics / Positioning / Brand Positioning System (BPS) / SatSites / Aggregation / Aggregator / Battle & Bounce

Blogs -
whywebattle / battleandbounce