The Current Media Landscape / 182 millions / media clutter / core brand / differentiation / attention economy
At one time mono-medial advertising was enough. To brand, to market and to sell. Media channels are proliferating, and proliferation leads to clutter. The media fog grows thicker, and the penetration effect of the individual website/Core Brand diminishes rapidly as the total number of sites increases every day. In 2000, OCLC estimated that the Web consisted of 7 million unique websites. According to Netcraft, the total number of websites has now exceeded 182 millions – that’s a 2.600% increase!
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According to Netcraft, the number of websites nearly doubled from February to December 2008.
In order to break through this clutter and get the attention of the audience, organizations and businesses are forced to differentiate and position themselves in new and creative ways. Battle & Bounce offers contextual brand support based on creative and relevant content that is strategically constructed to satisfy human beings as well as machines. Our approach enables us to deliver intelligent traffic that converts and builds brand awareness at the same time.
